@@ -8,8 +8,11 @@ import { getOrCreateDefaultOrg } from "@/lib/orgs";
 import {
   generateAdCreatives,
   AD_FORMAT_IDS,
+  cleanSummary,
+  summaryDomain,
   type AdCreative,
   type AdFormatId,
+  type AdSummary,
 } from "@/lib/ads/creative";
 import type { SiteBrand } from "@/lib/ads/brand";
 import { MIN_PAYOUT_CENTS, DEFAULT_BID_CREDITS } from "@/lib/ads/pricing";
@@ -26,10 +29,55 @@ function domainOf(url: string): string {
   }
 }
 
+/**
+ * The summary columns to write, or {} when there is nothing trustworthy.
+ *
+ * Two guards, and the second is the point of the whole feature. Prose is only
+ * stored when it is non-empty *and* when the domain it was written from is the
+ * domain the campaign now points at — the user can paste one URL, get a
+ * preview, then edit the URL before saving, and a summary describing the first
+ * site would be a confident description of the wrong product.
+ *
+ * The lengths are re-clamped here rather than trusted from the client: this is
+ * a server action and its input crosses the network.
+ *
+ * @param summary what the generator produced (or the client sent back)
+ * @param domain the campaign's destination domain, normalised
+ */
+function summaryPayload(
+  summary: Partial<AdSummary> | null | undefined,
+  domain: string,
+): Record<string, unknown> {
+  if (!summary) return {};
+
+  const short = cleanSummary(summary.short, 400);
+  const long = cleanSummary(summary.long, 1600);
+  if (!short && !long) return {};
+
+  // summaryDomain() normalises a URL; the value here is already a bare host, so
+  // compare it directly and case-insensitively.
+  const wrote = String(summary.domain ?? "").toLowerCase();
+  if (!wrote || wrote !== domain.toLowerCase()) return {};
+
+  return {
+    summary_short: short || null,
+    summary_long: long || null,
+    summary_domain: domain.toLowerCase(),
+    summary_generated_at: new Date().toISOString(),
+  };
+}
+
 // Auto-generate ad creatives from a destination URL. No DB write — the client
 // holds the result, lets the user edit/replace, then calls saveCampaign.
 export async function previewAds(input: { url: string }): Promise<
-  | { ok: true; brand: SiteBrand; creatives: AdCreative[]; provider: string; suggestedName: string }
+  | {
+      ok: true;
+      brand: SiteBrand;
+      creatives: AdCreative[];
+      provider: string;
+      suggestedName: string;
+      summary: AdSummary;
+    }
   | { ok: false; error: string }
 > {
   const supabase = await createClient();
@@ -42,13 +90,16 @@ export async function previewAds(input: { url: string }): Promise<
   if (!check.ok) return { ok: false, error: check.reason };
 
   try {
-    const { brand, creatives, provider } = await generateAdCreatives(check.url, { supabase });
+    const { brand, creatives, provider, summary } = await generateAdCreatives(check.url, {
+      supabase,
+    });
     return {
       ok: true,
       brand,
       creatives,
       provider,
       suggestedName: brand.title?.slice(0, 60) || domainOf(check.url),
+      summary,
     };
   } catch (err) {
     return {
@@ -89,6 +140,7 @@ export async function saveCampaign(input: {
   bidCredits?: number;
   brand?: SiteBrand | null;
   creatives: Partial<AdCreative>[];
+  summary?: Partial<AdSummary> | null;
 }): Promise<{ ok: true; id: string; refSlug: string } | { ok: false; error: string }> {
   const supabase = await createClient();
   const {
@@ -126,6 +178,13 @@ export async function saveCampaign(input: {
   };
   if (org.id) payload.organization_id = org.id;
 
+  // Editorial prose for placements that live inside content. Only stored when
+  // it actually describes where the campaign points: the user can edit the URL
+  // between preview and save, and prose about a different site is worse than
+  // none. Same reason serving re-checks it (see summaryFor in lib/ads/serve).
+  const summaryFields = summaryPayload(input.summary, domainOf(check.url));
+  Object.assign(payload, summaryFields);
+
   let campaign = await supabase
     .from("ad_campaigns")
     .insert(payload)
@@ -144,6 +203,20 @@ export async function saveCampaign(input: {
       .select("id, ref_slug")
       .single();
   }
+
+  // The summary columns live behind an `add column if not exists` and
+  // migrations here are applied by hand, so this deploy can briefly run ahead
+  // of the schema. Retry without them rather than refusing to create the
+  // campaign: prose is an enhancement, a campaign that cannot be saved is the
+  // whole product failing. Same trade the impression short_code makes.
+  if (campaign.error && /summary_|schema cache|column/i.test(campaign.error.message ?? "")) {
+    for (const key of Object.keys(summaryFields)) delete payload[key];
+    campaign = await supabase
+      .from("ad_campaigns")
+      .insert(payload)
+      .select("id, ref_slug")
+      .single();
+  }
   if (campaign.error || !campaign.data) {
     return { ok: false, error: campaign.error?.message ?? "Failed to save campaign." };
   }
@@ -278,6 +351,26 @@ export async function regenerateCampaign(input: {
     };
   }
 
+  // Refresh the editorial prose alongside the creatives. Regenerating is
+  // exactly when a stale summary gets fixed — the destination may well be what
+  // changed — so the domain is re-derived from the campaign's current URL
+  // rather than from whatever the summary previously claimed.
+  const summaryFields = summaryPayload(
+    generated.summary,
+    summaryDomain(campaign.destination_url),
+  );
+  if (Object.keys(summaryFields).length > 0) {
+    const { error: sErr } = await supabase
+      .from("ad_campaigns")
+      .update(summaryFields)
+      .eq("id", input.id);
+    // A missing column (deploy ahead of the hand-applied migration) must not
+    // fail a regeneration whose creatives are fine.
+    if (sErr && !/summary_|schema cache|column/i.test(sErr.message ?? "")) {
+      return { ok: false, error: sErr.message };
+    }
+  }
+
   const { data: existing } = await supabase
     .from("ad_creatives")
     .select("id, format")
 
@@ -16,7 +16,10 @@
 //          bare curl still rotates real campaigns.
 //   as     wire shape: rss | atom | json | html | markdown | text | fields.
 //          Default rss. See lib/ads/feeditem for what each one is for.
-//   style  body style: text | card | terminal. Default text — the long thin one.
+//   style  body style: text | card | terminal | article. Default text — the long
+//          thin one. `article` renders the campaign's editorial summary as real
+//          paragraphs, for an ad that lives inside a blog post; it falls back to
+//          `card` for campaigns with no prose.
 //   guid   identity rotation: daily | weekly | fill | static. Default daily.
 //   n      how many ads to return, 1..5. Each is an independent fill with its
 //          own impression and its own identity.
@@ -33,7 +36,7 @@
 // go through the ordinary redirector and are metered per click.
 
 import { NextRequest, NextResponse } from "next/server";
-import { serveAd } from "@/lib/ads/serve";
+import { campaignSummary, serveAd } from "@/lib/ads/serve";
 import { houseFill } from "@/lib/ads/house";
 import { FEED_FORMAT_ID } from "@/lib/ads/formats";
 import {
@@ -187,9 +190,16 @@ export async function GET(request: NextRequest) {
       const isHouse = fill.campaignId === "house";
       const clickUrl = src && isHouse ? withParam(fill.clickUrl, "s", src) : fill.clickUrl;
 
+      // Editorial prose, when the campaign has any that still describes where
+      // it points. Its own query, deliberately not part of the serving join —
+      // see campaignSummary. Best-effort: a null here just renders the short
+      // creative body, which is what every campaign did before this existed.
+      const summary = await campaignSummary(fill.campaignId);
+
       inputs.push({
         creative: fill.creative,
         clickUrl,
+        summary,
         slotId: slotId || "default",
         impressionId: fill.impressionId,
         tier: fill.tier,
 
@@ -9,6 +9,9 @@ import { extractSiteBrand, type SiteBrand } from "./brand";
 import { resolveAdHeroImage } from "./heroImage";
 import { renderCreativeText, renderTerminalHtml } from "./terminal";
 import { renderFeedHtml } from "./feeditem";
+// One implementation, next to the renderers that consume it. Re-exported so a
+// server-side caller working with summaries has a single import.
+export { summaryParagraphs } from "./feeditem";
 import {
   AD_FORMATS,
   AD_FORMAT_IDS,
@@ -60,6 +63,25 @@ const CopySchema = z.object({
   bgColor: z.string().describe("Background hex like #0b0d10 — on-brand, good contrast with fg."),
   fgColor: z.string().describe("Text hex with strong contrast against bg."),
   accentColor: z.string().describe("Accent/CTA hex — the brand's signature colour if visible."),
+  // The two prose lengths. Everything above is display copy sized for a box;
+  // these are for placements that sit *inside* somebody's writing, where the ad
+  // is read rather than glanced at.
+  summaryShort: z
+    .string()
+    .max(400)
+    .describe(
+      "One or two plain sentences saying what this is and who it is for, in third person. " +
+        "Reads as an editorial note, not a slogan — no exclamation marks, no second person, no CTA.",
+    ),
+  summaryLong: z
+    .string()
+    .max(1600)
+    .describe(
+      "Two or three short paragraphs, separated by a blank line, for a sponsored section of a " +
+        "blog post. Third person, factual, specific to this product. Describe what it does, who " +
+        "it is for, and what is distinctive — only from the page content. No headings, no lists, " +
+        "no markdown, no links, no invented metrics or prices.",
+    ),
 });
 type AdCopy = z.infer<typeof CopySchema>;
 
@@ -72,6 +94,20 @@ const SYSTEM_PROMPT = [
   "invent features, prices, or claims. Keep it concrete and specific to this product.",
   "Colours must be readable: high contrast between background and foreground.",
   "Prefer the site's real brand/accent colour when the palette makes it obvious.",
+  // The summaries are a different register from the display copy, and saying so
+  // explicitly is what stops the model returning three restatements of the
+  // headline. They run inside other people's writing, next to their prose, so
+  // ad voice is exactly what makes them read as an intrusion and get skipped.
+  "ALSO write two editorial summaries of the advertiser, in a different register",
+  "from the ad copy above: third person, calm, factual, the way a journalist would",
+  "describe the product in one line of a round-up. No slogans, no second person, no",
+  "calls to action, no exclamation marks, no hype adjectives ('revolutionary',",
+  "'game-changing', 'seamless'). summaryShort is one or two sentences. summaryLong",
+  "is two or three short paragraphs separated by blank lines.",
+  "The same no-invention rule binds them, and binds them harder: these are longer,",
+  "so there is more room to fabricate. Every fact must come from the page content.",
+  "If the page does not say who it is for, or what it costs, or how it works, then",
+  "neither do you — write less rather than filling the space.",
 ].join(" ");
 
 function buildUserPrompt(brand: SiteBrand): string {
@@ -111,10 +147,71 @@ function copyToCreatives(brand: SiteBrand, copy: AdCopy, heroUrl: string | null)
   }));
 }
 
+/**
+ * Editorial prose about the advertiser, in two lengths, plus the domain it was
+ * written from.
+ *
+ * `domain` is what makes the pair trustworthy later: a campaign's destination
+ * can be edited after generation, and prose describing a site the campaign no
+ * longer points at is worse than no prose at all. Serving compares this against
+ * the campaign's current domain and treats a mismatch as absent.
+ */
+export type AdSummary = {
+  short: string;
+  long: string;
+  domain: string;
+};
+
+/** The host a summary describes, normalised the way ad_campaigns stores it. */
+export function summaryDomain(rawUrl: string): string {
+  try {
+    return new URL(rawUrl).hostname.replace(/^www\./, "").toLowerCase();
+  } catch {
+    return "";
+  }
+}
+
+/**
+ * Tidy a generated summary.
+ *
+ * Collapses the runs of blank lines a model likes to emit into single paragraph
+ * breaks, strips any markdown it reached for despite being told not to, and
+ * caps the length. Returns "" when there is nothing usable, which every caller
+ * treats as "no summary" rather than rendering an empty paragraph.
+ */
+export function cleanSummary(v: unknown, maxLen: number): string {
+  const text = String(v ?? "")
+    // eslint-disable-next-line no-control-regex
+    .replace(/[\u0000-\u0008\u000B\u000C\u000E-\u001F]/g, "")
+    // Markdown emphasis/heading/list marks: the summaries are rendered as HTML
+    // and as plain text, and neither wants a stray asterisk.
+    // [ \t] rather than \s: with the m flag, \s also matches the newline
+    // *before* the anchor, so stripping a heading or a bullet swallowed the
+    // blank line that separated it from the previous paragraph and silently
+    // merged the two.
+    .replace(/^[ \t]*#{1,6}[ \t]+/gm, "")
+    .replace(/^[ \t]*[-*+][ \t]+/gm, "")
+    .replace(/\*\*(.+?)\*\*/g, "$1")
+    .replace(/(^|\s)[*_](\S[^*_]*?)[*_](?=\s|$)/g, "$1$2")
+    .replace(/\r\n?/g, "\n")
+    .replace(/[ \t]+/g, " ")
+    .replace(/\n{3,}/g, "\n\n")
+    .split("\n")
+    .map((line) => line.trim())
+    .join("\n")
+    .trim();
+  return text.slice(0, maxLen);
+}
+
 export async function generateAdCreatives(
   rawUrl: string,
   opts: { supabase?: SupabaseClient } = {},
-): Promise<{ brand: SiteBrand; creatives: AdCreative[]; provider: string }> {
+): Promise<{
+  brand: SiteBrand;
+  creatives: AdCreative[];
+  provider: string;
+  summary: AdSummary;
+}> {
   const brand = await extractSiteBrand(rawUrl);
 
   const anthropic = env.anthropicApiKey ? new Anthropic({ apiKey: env.anthropicApiKey }) : null;
@@ -149,7 +246,16 @@ export async function generateAdCreatives(
     heroUrl = hero?.url ?? null;
   }
 
-  return { brand, creatives: copyToCreatives(brand, output, heroUrl), provider };
+  // The summaries are written from the page we just read, so the domain they
+  // describe is that page's — not whatever the campaign's destination is edited
+  // to later. Recording it here is what lets serving decide the prose is stale.
+  const summary: AdSummary = {
+    short: cleanSummary(output.summaryShort, 400),
+    long: cleanSummary(output.summaryLong, 1600),
+    domain: summaryDomain(brand.url || rawUrl),
+  };
+
+  return { brand, creatives: copyToCreatives(brand, output, heroUrl), provider, summary };
 }
 
 // Append the campaign ref for click attribution, preserving any existing query.