diff --git a/packages/playwright-core/src/tools/backend/devtools.ts b/packages/playwright-core/src/tools/backend/devtools.ts
index 56fe53258ef88..ee35a90b20ddb 100644
--- a/packages/playwright-core/src/tools/backend/devtools.ts
+++ b/packages/playwright-core/src/tools/backend/devtools.ts
@@ -135,7 +135,7 @@ const annotate = defineTabTool({
     const daemonArgs = [daemonScript, `--pageId=${pageId}`];
 
     // Spawn the dashboard daemon (idempotent — the singleton socket guards against duplicates).
-    const daemon = spawn(process.execPath, daemonArgs, { detached: true, stdio: 'ignore' });
+    const daemon = spawn(process.execPath, daemonArgs, { detached: true, stdio: 'ignore', windowsHide: true });
     daemon.unref();
 
     // Spawn the annotate client in JSON mode to capture the raw payload over stdout.
diff --git a/packages/playwright-core/src/tools/cli-client/program.ts b/packages/playwright-core/src/tools/cli-client/program.ts
index ef0e82a34fb8b..3ac0efd0417f4 100644
--- a/packages/playwright-core/src/tools/cli-client/program.ts
+++ b/packages/playwright-core/src/tools/cli-client/program.ts
@@ -248,6 +248,7 @@ export async function program(options?: { embedderVersion?: string}) {
       const child = spawn(process.execPath, daemonArgs, {
         detached: !foreground,
         stdio: foreground ? 'inherit' : ['pipe', 'pipe', 'ignore'],
+        windowsHide: true,
       });
       if (foreground) {
         await new Promise<void>(resolve => child.on('exit', () => resolve()));
diff --git a/packages/playwright-core/src/tools/cli-client/session.ts b/packages/playwright-core/src/tools/cli-client/session.ts
index 2db6a105e222b..290d8cbff8c14 100644
--- a/packages/playwright-core/src/tools/cli-client/session.ts
+++ b/packages/playwright-core/src/tools/cli-client/session.ts
@@ -148,6 +148,7 @@ export class Session {
       detached: true,
       stdio: ['ignore', 'pipe', err],
       cwd: process.cwd(), // Will be used as root.
+      windowsHide: true,
     });
 
     let signalled = false;
diff --git a/packages/utils/processLauncher.ts b/packages/utils/processLauncher.ts
index 9c77c7a0ce3ad..f865dda5aae60 100644
--- a/packages/utils/processLauncher.ts
+++ b/packages/utils/processLauncher.ts
@@ -233,7 +233,7 @@ export async function launchProcess(options: LaunchProcessOptions): Promise<Laun
       // Force kill the browser.
       try {
         if (process.platform === 'win32') {
-          const taskkillProcess = childProcess.spawnSync(`taskkill /pid ${spawnedProcess.pid} /T /F`, { shell: true });
+          const taskkillProcess = childProcess.spawnSync(`taskkill /pid ${spawnedProcess.pid} /T /F`, { shell: true, windowsHide: true });
           const [stdout, stderr] = [taskkillProcess.stdout.toString(), taskkillProcess.stderr.toString()];
           if (stdout)
             options.log(`[pid=${spawnedProcess.pid}] taskkill stdout: ${stdout}`);